Location: G-12 (Level G)

Phone Number: 03-6201 3522

Opening Hours: 10.00am to 10.00pm (daily)


MINISO, a Japan-based designer brand, was co-founded by Japanese designer Mr. Miyake Junya and Chinese entrepreneur Mr. Ye Guofu in Tokyo, Japan, with the former serving as chief designer. Established in 2013, MINISO has since made its mark in the international market, opened over 1000 stores in under three years, and achieved a business turnover of USD 1.5 billion by the end of 2016.

At present, MINISO has reached strategic cooperation agreements with over 60 countries and regions including the United States, Canada, Russia, Singapore, the United Arab Emirates, Korea, Malaysia, Hong Kong, and Macau.

As a proponent of “intelligent consumer products”, MINISO sticks to the life philosophy of “simplicity, nature, and quality” when designing its products. By having product structure optimization and product management set as its priority, MINISO has successfully garnered a huge following of consumers who flock to its stores for smarter, simpler, and cosier products.