Block Town can be summed up in one sentence – “harnessing the creative minds of children” because it is important that creativity is nurtured early.
Block Town believes that creativity cannot be learned in theory, but is harnessed through interaction with other creative and imaginative people. Block Town aims to be that center of creativity, with a focus on children, which will allow them to play, create, imagine and at the same time interact with other children to share and grow ideas. The aim of Block Town is to be within every shopping centre, as this means the space will be easily accessible, allowing parents to send their children, knowing that their child is in safe and in good hands, not to mention that they will learn valuable creativity lessons while the parents shop.
As the name suggest, Block Town involves a space where children create using “bricks”. In this regard, Block Town will be utilising Lego construction bricks and Mega Bricks, to name a couple. By utilising these popular sets of creative toys, Block Town hopes to nurture a sense of imagination, curiosity and creativity among children. Because of the many types of sets of construction bricks available, children will be able to experiment and play with the various sets that will be made available at Block Town.